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Digital Marketing & SEO Expert Masterclass

Master the full digital marketing ecosystem — from Google SEO and PPC campaigns to social media strategies and conversion analytics. Turn clicks into customers.

4.8 (980 reviews)
| 80+ enrolled students | By Haroon Aslam
Digital Marketing

Course Overview

Digital Marketing is the backbone of every modern business's online growth strategy. This comprehensive course equips you with the skills to drive organic traffic through powerful Search Engine Optimization (SEO) techniques, run high-converting Google & Meta ad campaigns, design engaging social media content strategies, and measure performance with precision analytics.

Whether you're a business owner wanting to grow your brand, a freelancer looking to offer in-demand services, or a career switcher entering the marketing field — this program takes you from foundational concepts to advanced execution. You will work on real client-style projects, set up live campaigns, and build a portfolio-ready case study by the end of the program.

What You'll Learn

Master on-page & off-page SEO techniques for Google ranking.
Run profitable Google Ads (PPC) and Meta Ad campaigns.
Build a full content marketing strategy for any niche.
Perform keyword research using Ahrefs, SEMrush & Google tools.
Grow social media accounts organically across all platforms.
Analyze campaigns with Google Analytics 4 & Search Console.
Design high-converting email marketing funnels.
Freelance as a certified digital marketing consultant.

Course Curriculum

Understand the full digital marketing landscape. Explore every channel — SEO, PPC, Social, Email, and Affiliate — and learn how they work together in a cohesive strategy.
  • Digital marketing ecosystem overview 12:30
  • Setting SMART marketing goals & KPIs 18:45
  • Building your first marketing brief Quiz

Master both on-page and off-page SEO. Learn technical SEO audits, link building strategies, keyword research workflows, and how to rank on Google page 1.
  • Keyword research with Ahrefs & SEMrush 22:10
  • On-page SEO: Title tags, meta & structure 19:30
  • Technical SEO audit walkthrough 35:00

Set up and manage Google Search, Display, and Shopping ad campaigns. Learn bidding strategies, Quality Score optimization, and how to lower your cost-per-click.
  • Google Ads account structure & campaign setup 25:15
  • Bidding strategies: Manual vs Smart vs Target CPA 18:40
  • Live campaign optimization lab 40:00

Build organic and paid social media strategies. Learn platform-specific content formats, audience targeting with Meta Ads Manager, and how to go viral on TikTok.
  • Meta Ads Manager: Audiences & creatives 28:20
  • Content calendar & organic growth strategies 21:10
  • Creating a brand page audit & action plan Quiz

Design automated email sequences that nurture leads from awareness to purchase. Learn list building, segmentation, A/B testing subject lines, and deliverability best practices.
  • Mailchimp & Klaviyo automation workflows 23:50
  • Writing high open-rate email copy 16:40
  • Build a 5-email welcome sequence 30:00

Use Google Analytics 4 and Search Console to measure what's working. Set up conversion tracking, analyze user behavior with heatmaps, and implement CRO strategies to improve ROI.
  • GA4 setup: Events, goals & funnels 20:15
  • CRO: Landing page A/B testing tactics 17:30
  • Final project: Full campaign report 45:00

Prerequisites

Basic Computer Skills: Comfortable using a browser, creating documents, and navigating the internet. No coding experience required.

Business Awareness: A general understanding of how businesses market their products or services will help — but even beginners are welcome.

Laptop & Internet: A working computer with stable internet access. All tools used in this course have free tiers available.

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Special Promotion: Free enrollment active!

03252831696
HA
Haroon Aslam
Digital Marketing Strategist

Haroon is a seasoned digital marketing expert and curriculum designer with over 4 years of professional experience running SEO campaigns, managing six-figure ad budgets, and helping brands grow their online presence across global markets.